Recent British Publishers Association’s figures show that consumer e-book sales have fallen by 17% while print book sales have risen by 8%. The Guardian attributes this to a changing trend, arguing that when the Kindle was first launched it was new and exciting, but now it looks ‘clunky’ and ‘unhip’. The problem with this argument is that it risks overlooking some more substantial issues in the reading experience with e-books. The Australian teens we interviewed were far less concerned with how they appeared when reading on devices than they were with the actual quality of that experience. They often mentioned that for a range of reasons, reading in print was more fulfilling than reading on screen. Rarely were they concerned with the appearance of their e-book reader.